Our journey in fashion began in Syracuse, New York, in 2006. Together, my brother and I founded BROTHER’S II, growing the business from selling clothing on the streets, at flea markets, and from the trunk of a car into a network of five retail stores.

Over nearly 20 years, we gained firsthand experience in every aspect of the business—from sourcing collections and merchandising to customer service and retail operations. That experience taught us what makes great clothing: premium quality, thoughtful design, durability, and attention to detail.

Driven by an entrepreneurial mindset, we developed creative grassroots marketing campaigns, built our reputation through word-of-mouth referrals, distributed BROTHER’S II T-shirts at local football tournaments, operated mobile sales throughout Upstate New York, and regularly sourced new collections in New York City, particularly Harlem, to stay ahead of emerging trends. Building lasting relationships with our customers taught us the importance of trust, consistency, and delivering products that people could rely on year after year.

Today, Crowned By Chaos is built on the experience, values, and work ethic that shaped our journey. Every collection reflects our commitment to premium craftsmanship, timeless design, and authentic quality.

What began on the streets of Syracuse has evolved into Crowned By Chaos—a brand built on nearly two decades of fashion experience, hard work, and a commitment to creating clothing that stands the test of time.